Fashion Design Is More Than Just Picking A Fabric

An appropriate fabric can go a long way. Light, cotton-based materials feel nice in the summertime, whereas flannel and wool speak to fall and winter. A bright-colored silk will be sure to attract attention. Linen will almost always come off looking casual. Undoubtedly, fabric or any other medium that a designer is working with will carry his or her creative vision quite far. However, anyone affiliated with a fashion design school would agree with the statement that fashion design is more than just picking a fabric, and indeed it is much, much more.

Fashion designers are constantly creating original works that combine their individual artistic visions with a greater understanding of what will appeal to the mind of the current consumer. Though fashion design has proved itself as a legitimate art form, any painter, sculptor, musician or fashion designer will tell you the same thing. It is nearly impossible to create anything new anymore in the art world. Therefore, if you are looking to succeed in fashion, you must be prepared to compete in a highly critical and hyper-competitive industry where picking a cool fabric is not enough. Aside from the work that goes into creating and designing a collection, aspiring designers must embrace the business of fashion. In order to promote your image as a designer, you must learn money management, marketing strategies, and most importantly, you must decide who it is you are marketing your product to in the first place. Without all of this strategizing, any work on a collection is a waste, because your clientele will not exist.

Attending a fashion design school is a great way to learn about all of these concepts and more. Professors who have had years of professional experience with design, marketing and merchandising can teach young designers how to combine their talent for design with business skill. An excellent education in design and merchandising can be the key to success in an unforgiving industry, where the right fabric matters, but not as much as the right approach.