Pure Marketing Genius: Direct Mail Piece Contains Live 9mm Round With Super Clever Headline - "If you had just one shot..."

The folks at PublicIntel got a hold of an example of pure, unmitigated fail courtesy of a marketing company called ATX Global. Federal officials recently sent out the following warning to state and local law enforcement:

...The FBI has been notified that ATX Global, an online marketing company, has mailed approximately 730 envelopes that include a marketing letter with an affixed live 9mm Luger PPU round. The ammo was used to catch the reader’s attention corresponding with the first line, “If you had just One Shot…” This mass mailing did not specifically target gun and ammo businesses.



...The FBI and US Postal Inspection Service (USPIS) contacted ATX Global and confirmed that they are an online marketing company who works with all industries. The USPIS has requested all zip codes that the envelopes were mailed to. This bulletin is provided for your situational awareness in the event you or someone in your jurisdiction receives these letters.

Let me take a wild guess: the head of ATX Global's marketing department is a Democrat.